A logo for Depop’s pop up space
A Depop ethical fashion market, featuring local sellers and a screenprinting, revamping workshop.
In a shopping centre, to directly target shoppers who are buying clothes from fast fashion brands.
This market allows customers to engage with sellers and the Depop brand, to build a relationship and trust between both seller and customer. Alongside this, by making people consider the environmental impact of fashion, we can redirect them to a more sustainable way of shopping through Depop.
The pop up sells the ‘Worn Once’ Collection. This collection is made up of rescued landfill fabrics that have been reworked into new pieces by local Depop sellers. The collection aims to promote recycling and reusing clothes, while calling out the unethical fast fashion habits we all have. A screenprinting workshop allows people to revamp old fabrics or their own old clothes into tote bags, which serve as a reminder of the event and of Depop.
Perspex signage in the pop up celebrates local sellers who have reworked the landfill fabrics into clothes. Posters on glass panels share stories of how we are wasteful with our clothing, inviting us to be more mindful of fast fashion. The pop up is also made and furnished with reclaimed items, continuing the theme of renewal.
Examples of screenprinted tote bags, made from landfill fabrics and unwanted clothes that can be made in the screenprinting workshop, within the pop up. Each is screenprinted with an anti fast fashion slogan, which can be customised to make the item unique to the owner and act as promotion for the event.
Alongside the market will be an installation made up of unworn landfill clothes, printed with a ‘worn once’ motif, to attract attention to problem of fast fashion and to the pop up itself. Within the folds of the fabrics will be infomation of the impact of fast fashion, with links back to shopping sustainably at the Depop pop up.
Throughout the fast fashion stores in the shopping centre, Depop would tag swing tags with these scratchcard stickers. These stickers interrupts a customers shopping process and redirects them to an alternative to fast fashion, drawing them to the pop up.
Location based social media and poster advertising would be in areas nearby the centre. The promotion on social media would encourage users to visit the event, giving them a teaser of what’s to come. The poster promotions would be located in town shopping areas and around public transport. The posters feature relatable stories about unsustainable shopping habits. Posters on high streets would use more direct, eye catching text, and posters with longer stories on public transport, where people are more likely to take the time to read the copy. Any viewer will be able to place themselves in these situations, and reconsider their shopping behaviour that day from fast fashion to Depop.
A sponsored instagram post.