I created a core pattern using abstract shapes to represent my brand, that adapts to each level by having it’s own colour scheme to reflect the tone and mood of the space. The pattern inspired a typeface, which is used in my logo, and across other applications such as a website.
‘Learn’ is a space for learning new skills, attending motivational talks and coming together as a community. I have used the abstract pattern to create furniture as well as a built in theatre space. The shapes form stools, tables and sofas, which will be used by those attending any workshops and talks taking place, to create a more dynamic, inspiring space. Alongside this, the built in theatre creates a space for motivational talks.
‘Connect’ centres around socialising and forming friendships to become one community. I have used the abstract pattern to form a coloured whiteboard drawing wall. This drawing wall is where members can add their names, messages and be wiped and started again, so the space is always a reflection of the community. This drawing wall is worked into a built in communal seating area, to encourgage intergration and socialisation between members.
‘Help’ focuses on using the Soul Hub community to support the wider community in Brighton. I have used the abstract pattern to create wall murals with close ups of the pattern in square frames. I have used different scales on two different walls. The furniture includes communal spaces for group discussions and drop in cafes, as well as more private one on one talking spaces for planning fundraising and having more personal conversations.
‘Grow’ centres around relaxation and self care. I have used the abstract pattern to create a large scale 3D wall mural to give the sense of balance. The space includes space for meditation and yoga classes as well as a room for inspiration talks. Alongside this, the space uses personalised hanging yoga mats to decorate the space, as well as way of storing them effectively.
‘Reflect’ offers a space for quiet personal time. I have used the abstract pattern to create mobiles to create a sense of peace, balance and tranquility. The mobiles break up the open plan space to create a sense of privacy while still feeling open and spacious. The space includes hanging chairs to compliment the mobiles.
In the second level of ‘Reflect’, I have used light projected versions of the patterns to form a softer, more immersive space. The projections create large scale shadows to fill the walls, to give a peaceful, calming space. Floor cushions would fill the room to generate a relaxed atmosphere.
To accompany the space, I created a website to allow existing members to quickly access infomation about classes, talks and events, as well as allowing potential members to learn more about the space. This journey shows a user finding infomation about Drop in Cafes on the Help Level.
You can view a prototype of the website below.
Alongside the website, Soul Hub would have an active Instagram presence to engage with its young audience. As people under 25 increasingly use social media as a tool to access infomation, the Instagram would share details of upcoming classes, past events and encourage readers to get involved with the community.